7 Any savings may exceed royalties that are paid to the cedent.
Package and labeling Even after a product is developed and brand handling is made, strategies must be devised for other aspects of the marketing mix relating to the product. One of those characteristics, critical for some products, is packaging. In close relationship with packaging is labeling, another aspect of a product that requires administrative care.
Purposes and importance of packaging The packaging consists of all the design and production activities of the container or envelope of a product. This is done with the intention of serving several vital purposes: •
Protect the product on your way to the consumer. A package protects the product during boarding or shipping. Moreover, you can prevent contact with the products, especially with medications and food products, in the cellar or the retailer store. The design and size of a packaging can also help to discourage the robbery in stores. Therefore, small items, such as compact discs, come in larger packages than necessary. Protect the product after your purchase. In comparison with bulk products (that is, non-packed), packed goods are generally more comfortable, cleaner and less susceptible to sleep by evaporation, spilling and decomposition. Similarly, “child-proof” closures prevent them from (and sometimes adults) open medicine containers and other potentially harmful products. They help achieve the acceptance of the product of intermediaries. The product has to be packed to meet the needs of wholesale and retailers intermediaries. For example, the size and shape of a package have to be suitable for displaying and stacking the product in the store. A package in an irregular way could attract the attention of the buyers, but if it is not stacked well, it is unlikely that the retailer from acquiring the product. They help persuade consumers to buy the product. The packaging can contribute to consumers to be fixed on the product. Here’s why it’s important
Is it an ethical dilemma? When you buy in a supermarket or a discount store, have you repaired how similar are the packaging of some products to those of your direct competitors? It is not coincidence; Actually, it is common practice that retailer chains use “copied” packaging.