Show how it is reflected in the description each of the five stages described in the chapter. Identify the primary social influences that intervened in the decision.
“If you have ever traveled on a flight from a commercial airline, maybe you have done it on a Boeing plane.”
Business markets and purchase behavior Will Boeing fly high in the future? If you have ever traveled on a flight from a commercial airline, maybe you have done it on a Boeing plane. The reason is simple: of the approximately 17 thousand jet aircraft in service that is around the world, more than 75%, that is, 13 thousand have been built by Boeing. He began at the beginning of the 1900s, when William Boeing was fascinated by the idea of flying. Using a fortune that he kneaded in the timber industry, he went from studying flights to fly and, finally, to start a business designing and building planes. The first commercial order of it was 50 small hydroavails, used by the United States Navy to train pilots at the beginning of the First World War. The Boeing company continued to explore applications for aviation; developed a variety of aircraft to bring mail and other type of cargo and, finally, its first commercial aircraft for passengers, one of 18 seats, in 1929. With advances in technology, the industry continued its evolution, occupying Boeing a place important. By the end of the 1940s, the company was only concentrated on jet aircraft, jet propulsion, producing models that may be adapted for military or commercial applications. In 1955, the new Boeing 707 revolutionized travel with its speed and efficiency. Boeing and McDonnell Douglas merged in 1997. Over time, the commercial jet aircraft line grew to be formed by Aircraft Families 717, 737, 747, 767 and 777 and the Jet for Boeing business. From a humble start that began almost 100 years before, in 2005 Boeing had employment more than 156 thousand people in 70 countries and had annual income of more than 50 billion dollars. However, the company does not stop having challenges. The main competitor of Boeing is Airbus, owned by EADS, a European aerospace consortium. Airbus was created in 1970 because the main European countries did not want
Being in the situation in which a single company, Boeing, was the only provider of aircraft for passengers.